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Why design matters in content marketing
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Create Better Slides and More Effective Presentations

Create Better Slides was developed for the Biotechnology Industry Organization (BIO) national conference, though it is applicable to anyone. The presentation starts with an overview of basic cognitive science research on how we learn, and why slide after slide of bulleted text actually inhibits learning. Then it covers how to create slides that engage the audience and support learning, including: planning, organization, and basic graphic design principles. Download the PDF